NBA 2K is the ultimate experience for basketball stars in the making, sending you on an immersive journey and bringing your NBA dreams to life. My biggest contribution to this title was setting the look and feel of the game by driving the toolkit. With direction from the creative director, we established guidelines, rules and formats. The toolkit is used present the NBA2K23 brand from both a graphic and language perspective. It also guides other contributors to create a clear and cohesive way that reflects the corporate style and ensures brand consistency with everything from design to writing. Below are parts of the style guide I designed.