New Tales from the Borderlands is a spin-off of the Borderlands series and a successor to Tales from the Borderlands. For this title, my duties include visual design for the digital platform, which includes paid media and social ads and print marketing, which includes point-of-sale and out-of-home assets.
Visual Design
With the help of UX design lead and the engineers, I contributed to the finalized look of the website. I participated in meetings with upper management, improved the design based on feedback received and we worked together as a team to build the prototype. Visit the live site here.
Paid Media Marketing Statics
Part of my day to day responsibilities is to generate paid media announce ads to create awareness of the game. Using the key art and adding other elements like CTA, disclaimers and ratings, I created a variety of sizes for the GMS team to be distributed to their respective platforms. See below for samples of my work.
Social Ads
Together with the paid media assets above, I also collaborated with the marketing and creative teams to develop the social brand identity that engages the audience community across key channels, which lincreases brand awareness. See below for samples of my work.
Out-Of-Home Campaign
I had the opportunity to work with multiple vendors to create an interesting O-O-H campaign. Behold, Fran’s frogurt, the ice cream truck serving frozen yogurt in PAX West. I provided the uniform design to one vendor and worked closely with a separate vendor to design the Frogurt truck. I also designed the map, detailing the location of the truck for visitors.
